Tag Archives: promotion

The Dog Days of Podcasting 2017: When Self-Promotion Goes Awry

Special thanks to Corbin J Drake for the photo.

This Dog Days of Podcasting covers that often-discussed topic amongst authors: Self-promotion. Tee-shirts, sticky notes, stylus-pen hybrids, and USB drives — the business of swag is a big one, but is it worth it? Will free stuff bring you new and loyal readers, or will you be known for the author giving away the best, coolest stuff? How would you prefer to be remembered?

Remember — it’s not about the swag.

Find Tee on Twitter here,
leave a voicemail or questions for the Dog Days of Podcasting at 703.791.1701,
or leave us a comment here at the blog.
I’ll talk about it!

And remember, you can find this show on iTunes or Stitcher!
Subscribe, listen, and review.

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Episode #62: Developments in Social Media for Authors

 

Oh the times, they are a-changin’…

Social Media has been really busy since we last dropped a show for The Shared Desk, and as we agreed to do in our Social Media for Writers title, we’re going to talk about some of the changes happening as well as go into the best way to maximize your dollar on Facebook and other social media fronts.

00:00 —  Introduction

  • We’re rocking into the Sixties!
  • Tee enjoys the Cute of Melissa Benoist while Pip gets a little homesick.
  • The Hunt for the Wilderpeople. Scribe Approved!
  • Thanks to author and sometimes-guest, Nick Kelly, Tee is recording with FireWire again!
  • Now, moving forward…

01:06 — Episode #62: Developments in Social Media for Writers

  • Today’s show is brought to you by Social Media for Writers.
  • There have been some changes this week in favorite Social Media platforms.
  • Pinterest
    • Talking from the seat of authority is Pip Ballantine, the Pinterest Warrior Princess
    • Cosmetic changes in how pins appear.
    • Looking for the “Pin It” button? Look to you right.
    • Promoted Pins — a new venture, a new opportunity
    • Precautions against SPAM
    • If you want to use a Bit.ly link on Pinterest, don’t bother. (Thanks for the head’s up, Pinterest.)
  • Yeah, we got great communication as a couple!
  • Facebook
    • Facebook changed the layout of the Page…
    • …and chances are you’ve got new algorithms to figure out, too.
    • Yes, Facebook saw record profits this year, but with a billion people using their service, they need to keep the lights on.
    • Do you want to promote a Page or a post? Thanks to Veritasium, here’s why we boost posts…
    • A look back on the fun days of Organic Reach.
    • If you want people to see content, it’s going to cost you.
    • So BE SMART on what you boost.
    • And when people dig your boosted posts, you should notice an uptick in Page Likes.
    • Facebook’s Rules on text in images.
  • Instagram
    • Did you know that Facebook acquired Instagram?
    • Step One: Know where your Instagram profile. Tee does. Pip, on the other hand…
    • A new look and a new option for Instagram accounts…Photo Aug 09, 9 24 21 PM
    • When jumping to a “Business Profile” you decide what you do and don’t share.
    • Yes, now you can go on and directly contact us through Instagram…
      Photo Aug 09, 9 24 39 PMPhoto Aug 07, 10 07 01 PM
    • Now as a Business on Instagram, you can promote images like this….
      Photo Aug 09, 9 31 47 PM
    • CORRECTION: Text-heavy images like the #TeaserTuesday selections can be promoted on Instagram!
    • Analytics are provided.
    • There are a few hiccups to clear, but overall? WOW!
    • It was all thanks to Geektitude and the Average Geek Podcast where Tee discovered this new Instagram feature.
  • And Tee lapses into his inner-Donald. (Sorry about that, folks.)

34:32 — The Loot Crate Lookie-Loo

  • July’s Theme — Futuristic (and Pip’s hosting the honors…)
  • You know all these Loot Crate items we’re setting aside as we’re not into that fandom?
  • A contest that we’re announcing a winner at LaurenCon! Here’s what you have to do!
  • Inside the July crate…
    • A tee-shirt from Rick & Morty
    • Your very own Megaman
  • Pulling back the Butterfly Girl to the topic on hand about what we’re doing with the Loot Crate stuff outside our fandom.
  • Back to the July Crate…
    • A Futurama statue…and Tee thinks it’s pretty cool!
    • Star Trek Live Long & Prosper lapel pin
    • A Valiant Comics exclusive — Valiant 4001 A.D. (with David Mack lending his talents…)
    • Quick Tangent: Tee wrote for Valiant’s Harbinger and Bloodshot for Kindle Worlds
    • A Star Trek Enterprise-D sticker
  • So many fandoms, not enough time…
  • Hey, LootCrate — how about a Stranger Things crate? Something to think about!

43:59 — Wrapping up

  • Closing in to the end of 2016!
  • A couple of people we need to reach out to…
  • Where are we going to be between now and October…
    • 19-21 August, LaurenCon 2016 in an undisclosed location in North Carolina
    • 25 September, Tee is running the 2016 Dogfish Dash, an 8K race at the Dogfish Head Ale Brewery!
    • 14-16 October, Steampunk unLimited in Strasburg, PA
    • 22 October, The Maryland Renaissance Festival in Annapolis, MD for the “Day of Wrong”
    • …and then we’re taking a break. But if you or a friend have an event where you would like to see us…
      • Call us at 703.791.1701 (now accessible through the Instagram app!)
      • Send me email — tee@teemorris.com
      • Send Pip email — pip@pjballantine.com
      • …or find us on social media everywhere.
  • We got projects reaching critical mass. Hopefully, news incoming.
  • Weren’t we taking a break? BREAKS ARE FOR DUDES!

 

Find us on Twitter at either Tee’s or Pip’s account,
leave us a voicemail or questions for the show at 703.791.1701,
or leave us a comment here at the blog.
We’ll talk about it!
And remember, you can find the show on iTunes or Stitcher!
Subscribe, listen, and review.

Enjoy the ride
and we’ll catch you later.

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Episode #31: Reflections and Lessons Learned from a Blog Tour (with Nick & Stacia Kelly)

TSD-back2back_NKSK

What a grand time we had in studio! If you remember from a previous Shared Desk, we enjoyed good panel with Stacia Kelly & Nick Kelly, another husband and wife team in the Science Fiction and Fantasy market. We finally got them over at Imagine That! Studios, enjoyed the last of the gas in the grill, and got them on mic. In this first in-studio appearance (and something tells me, far from the last) we talk about the recent Endless Possibilities Book Tour, lessons learned, and where we are going from here.

00:00 — Introduction

  • We’ve got alcohol introduced into the system which means the drops-in’s are leaning towards the ruder side of things. Even with guests in-studio.
  • Welcome for the first time in-studio our special guests, Nick and Stacia Kelly.
  • Bitching about the winter that shows no signing of ending…
  • Good things about Trinity Episcopal: We meet awesome people!
  • What do you do when you’re about to have a book released?
    • Tee — Goes on a CLEANING BINGE!
    • Pip — Drinks. (But Tee has other opinions as to what she does…)
    • Stacia — When she is nervous, she dances! Then cleans up after herself….
    • Nick — Channels his inner-Jaeger pilot. (He tends to cave to peer pressure from the show host, too.)
  • Go out and get Dawn’s Early Light! NOW!!!
    • A lot is riding on this new book.
    • There’s been a lot of hype around the book.
    • Our blog traffic is up by 300% (Now 400%….)
  • No one touches the bell!
  • A lot has been happening across all our blogs… 

08:47 — Reflections and Lessons Learned from a Blog Tour 

  • Blog Tours
    • What did we learn?
    • How do they happen?
    • How do you organize one?
  • Stacia — “This was my idea.”
    • WbtR wanted to try something new with book promotions!
    • First time with the blog tour — Sixteen participants! (Yikes!)
  • Nick admits there was a learning curve, but there were some challenges ahead.
  • Tee had a problem: The traffic during the blog tour dropped. Oooops…
  • Is there a strategy at composing blogposts?
  • What are tips for participants new to blog touring?
    • A “How to Blog 101” blogpost or “class” for those involved
    • Understanding a commitment level
    • Advantages: a new pool of content for my blog
  • Rules for repurposing blogpost and creating content
    • Nick — Ask yourself “What makes you want to read a blogpost?”
    • Tee — Ask your blog host “What would you like?” and pitch ideas.
    • Pip — On evergreen content
    • Stacia — Change more than 20% of a blogpost before you think it is a repurposed blogpost
    • Nick — On a blogpost’s exclusivity
  • Timing on topics does matter.
  • Search Engine Optimization (SEO)  — does it really work?
  • What Tee has to deal with on a daily basis…
  • So someone is intimated by Tee? For what exactly?!
  • Oh MySpace’s Tom, where are you now?
  • Tee builds up a joke about DC (Comics) but Nick thinks it’s about (Washington) DC…
  • Another resource for blogposts — Writers…who behave like idiots
  • A tangent on SFWA…
  • Another tangent — albeit a much longer one — on Kickstarter…
  • If you are going to blog about something out there or controversial, own it.   
  • Other bits of advice for writers new to a blog tour
    •  Know the works of the authors
    • Look for a sweet spot for blogpost length

35:30 — Seriously? Seriously.

  • So much stuff to choose from for this week’s section…
  • Pip reads the web, and Nick is happy.
  • A threat that that is creeping up on established authors of the Empire: The Loss of their Cushy Offices in London!
  • Are these writers serious?!
  • Nick and Stacia take the blame for what happening to toad’s professional author.
  • Stacia shares an opinion on those who rely solely on traditional house publishing.
  • Your obligatory Doctor Who reference…
  • What you, as an author, need to do to survive in today’s modern publishing world.
  • Do authors really need a downtown metropolitan office?!
  • Nick Kelly steps up and knocks it out of the park!

46:04 — The Wrap-Up

  • Now THAT’S a segue!!!
  • Pip and Tee have an jam packed week this week between…
  • Later on this Spring…
    • RavenCon, April 25-27
    • A quick cameo from Sonic Boom who wants S’mores and feels the need to plug America’s Funniest Home Videos
    • DemiCon 25, May 1-5
  • What Nick and Stacia have on their plates…
    • Finishing and releasing Gian in time for Earth Day
    • “Catwalk: Jericho” coming
    • Catwalk: Lineage coming this Halloween
  • Remember: Always honor Rule #34!
  • Nick Kelly gushes for a moment about James Langton…while explaining the moment he figured out why Pip and Tee call this podcast The Shared Desk

  50:57 — The Outtake

cover art by J.R. Blackwell 

Find us on Twitter at either Tee’s or Pip’s account,
leave us a voicemail or question for the show at 703.791.1701,
or leave us a comment here at the blog.
Enjoy the ride
and we’ll catch you later.

 

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The Shared Desk — Episode #18: Authors After Dark (recorded LIVE in New Orleans!)

photo credit: TwiMom 227 (Thanks!)

Yes, this is completely unhinged, completely off-the-cuff, completely EXPLICIT, but it is what it is — Authors After Dark! the event that you have heard Pip and I blog about is now coming to you raw, uncut, uncensored, and absolutely off-the-wall. With special guest, AAD founder Stella Price goes into the why’s behind this incredible event, what it takes to succeed at Authors after Dark, and who is going to be attending Authors After Dark in 2013…

…and yes, Crazy Uncle Charlie even makes an appearance, much to the alarm of Stella!

00:00 — Introduction

  • In a moment of late night punchiness, Pip breaks the Prime Directive of this Parsec-Nominated podcasta Parsec Finalist .
  • What a slap-dash opening…and we blame the previous week of Tee’s life
  • Unless Texas wants to sponsor a trip for us, were backing out of FenCon this year.
  • Tee goes there concerning the Revealing Eden author, setting the tone for this madcap and HIGHLY EXPLICIT episode of The Shared Desk.

03:28 — Authors After Dark with Stella Price (and a Rogues Gallery of authors, bloggers, and good people)

  • Straight from the Big Easy…
  • Who is in Pip and Tee’s Suite for this Shared Desk?
  • The inspiration behind Authors After Dark: Providing a playing field that is fair.
  • No, seriously, Stella’s got a bone to pick with RT…
  • Who made P.J. a host?!
  • Everyone is on equal ground at Authors After Dark, and Stella does this because she believes in the industry.
  • And a real, honest moment is shattered…
  • Pip and Tee give their feelings on the intensity of Authors After Dark.
  • What makes Authors After Dark so different…
  • Authors chime in on the AAD Atmosphere (Part One)
  • 16:35 — First Dakota Cassidy mention (and she’s an awesome bitch!)
  • Authors chime in on the AAD Atmosphere (Part Two)
  • TwiMom think she’s stalking us…but little did she know……
  • Stella makes it clear that the super-fans find themselves in a different world at Authors After Dark.
  • Dragging a slightly-tipsy Sidney on to the mic, here’s a new author’s perspective.
  • 25:35 — Another Dakota Cassidy mention… (Why isn’t this woman on our show?!)
  • Suzan looks at the AADNOLA experience as both an author and as a reader.
  • Turning the mic over to Tee Tate who only swung by for the public signing event — what did Tee Tate and Lit Stack think of the event?
  • Tee and Tee…but which Tee did Tee meet first?! And then there is Lia Habel’s doppelganger around AAD…
  • TwiMom covers the process in becoming a Featured Blogger at AAD.
  • “ARCs Up the Ass” — the new slogan for AAD
  • It’s over….but it’s not over yet…but Stella calls the 2012 event “the best one yet” on all levels!

37:13 — Writers Off the Clock

  • For many of us, this is our first time in “Nawlans” and so we came up with a way to describe the Big Easy.
  • The things you see when walking down Bourbon Street…
  • You know you’re in New Orleans when strip clubs are used as landmarks.
  • According to Stella, there is no truth in advertising of the “Little Darlings” nightclub.
  • If the Zombie Apocalypse breaks out, blame Lia Habel’s mom…
  • Hey, wait a minute — what flavor are those Slurpee machines?!
  • The things you see…in red dresses…for charity… (What IS this charity, after all?!)
  • The 2013 Savanna event takes inspiration from New Orleans — take a shot, buy a book, HAVE A BALL!!!
  • Pip’s perspective of her first adventure in the Big Easy — “I see dead cross dressers.”
  • I like the way Stella says “cockroaches” — don’t you?
  • No, seriously, there are some beautiful things to see in New Orleans. Ask TwiMom.
  • Once again, Pip — there is no one in Louisiana that looks like the cast of True Blood.

53:28 — Writing Advice from Crazy Uncle Charlie

  • And the reactions to Crazy Uncle Charlie begin, almost as if they know him….intimately
  • Crazy Uncle Charlie goes for broke with Stella Price…
  • From Lia — What P.O.V works best — First Person or Third Person?
    • Someone didn’t circulate the memo to P.J. that this segment is NOT to be taken seriously!
  • From P.J. — How do you get a feel for a city or setting you want to incorporate into a new work?
    • Wow…people are taking this segment SO SERIOUSLY!!!
  • Turns out that Crazy Uncle Charlie digs the moms, too…..
  • From TwiMom — What if your work-in-progress’ setting is a Fantasy or Science Fiction? How do your travels and life experiences translate into that work?
  • From Sidney — With multiple-partner-group-sex scenes, how do you handle pronoun usage?
  • Sadly, Sidney walks away with an unexpected truth — never trifle with Crazy Uncle Charlie.

1:03:38 — The Wrap-Up

  • Looking ahead to 2013 with Authors After Dark
    • Stella is planning more mischief and mayhem in Savannah, Georgia!
      •  An exclusive event for Young Adult authors, sponsored by four of the Big Six.
      • A Riverboat Dinner
      • Taking over a hotel. (No kidding…the entire hotel!)
      • …and much, much more. (So long as you don’t feed the alligators.)
    • August 15-18. Mark your calendars.
  • Giving a bit more love to my name twin and her kick-ass blog…and to all the book bloggers out there…
  • Once more, Pip and Tee give their love for Authors After Dark.
  • If you want to come, you’re going to want to register and book. Soon!
  • A quick push on where to find all of us online…
  • And while we didn’t mention it in the show, here’s what’s coming up with the two of us in August and September?
RELATED LINKS
Find us on Twitter at either Tee’s or Pip’s account,
leave us a voicemail or question for the show at 703.791.1701,
or leave us a comment here at the blog.
Enjoy the ride
and we’ll catch you later.

 

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The Shared Desk — Episode #16: Making Tough Choices (with P.J. Schnyder)

 

So it’s been a while since we have sat down and recorded a Shared Desk, but how about this — when we finally got a chance to record a Shared Desk, we did it with the lovely P.J. Schnyder. This episode is about tough choices we make as authors in bringing about the demise of a character. Why do we do this to our creations? Is it for shock value? Is it for impact? And do we really care in the end?

 

00:00 — Introduction

  • A brand new Shared Desk, and this time we brought a friend!
  • Who is P.J. Schnyder?
  • The way to a woman’s heart: Meat and Explosives
  • Letting the drop-in’s fly!
  • And God said “Okay, Tee, enough with the drop-in’s!”

02:46 — Making Tough Choices

  • What happened between Shared Deskepisodes
  • The dangers of drinking with agents, editors, and new friends…
  • Getting complaints — a second one from a book critic — concerning a choice Pip and I made in The Janus Affair…
  • Do we create characters simply to kill them?
  • Evoking the name of Joss and when he kills beloved characters in his works.
  • When do authors cross a line?
    • Did J.K. Rowling go too far (or not far enough) in The Deathly Hollows?
    • Tee’s gripes on Farscape and clever twists on bringing characters back
    • Jumping genres and discussing a gratuitous death (or was it?) on M*A*S*H*
  • We do care about the characters we kill.
  • Do we write for entertainment, or to make an impact?
  • TANGENT: Waxing happily about random drop-in’s for computers and future shows…

20:51 — Writers Off the Clock

  • Sonic Boom is away at summer camp…so we have been indulging…in watching movies…
  • Tee and Pip are talking about John Carter. (P.J. is talking about porn, we think…)
  • A pleasant surprise of John Carter
    • Terrific characters
    • A lot of charm
    • Fantastic visuals
  • Tee, Pip, and P.J. go into Disney’s bungling of John Carter‘s marketing
  • This movie had a lot going for it! (Even the credit sequence was good!)
  • Bringing it back to marketing of books — when it works, when it doesn’t, and when it boggles the mind….
  • What does P.J. do to relax?
  •  How does P.J. manage her time?
  • Shout out to Stella Price!

36:23 — The Wrap-Up

  • Drinks to mix, food to prepare, and stuff to blow up!
  • Time to plug away!
  • And here’s where we drop a little surprise on P.J. Schnyder as we all wait to hear from The Parsec Awards…
  • What’s coming up for us…
    • Pip has Hunter and Fox out and Wrayth coming soon…
    • Pip is aiming to start a new series in November
    • Now that The Janus Affair: A Ministry of Peculiar Occurrences Novel is out, Tee & Pip work on Dawn’s Early Light
    • Tee is looking up  Tales from the Archives: Volume 2 launches on April 10 with new stories from the Ministry of Peculiar Occurrences
  • Upcoming Conventions
  • P.J.’s Upcoming Conventions
  • …and Pip shows up Tee on the Creative Commons tag. Again.
RELATED LINKS
Find us on Twitter at either Tee’s or Pip’s account,
leave us a voicemail or question for the show at 703.791.1701,
or leave us a comment here at the blog.
Enjoy the ride
and we’ll catch you later.

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